Last year an article in the Sacramento Bee pointed out what a difference the right narrator can make to the sales of an audiobook. Celebrity narrators make the biggest difference, of course. The example given here is Johnny Depp’s reading of Rolling Stones guitarist Keith Richards’ autobiography, Life. Getting the choice right matters to a publisher since it costs at the very least around $5,000 to produce an audiobook recording.
The rest of the article is an interview with voice actor Robert Petkoff, who narrated David Foster Wallace’s The Pale King. Follow this link for the full piece: “The Right Voice Can Send an Audiobook Up the Charts.”